Mission Statement

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Julya

What interests me the most is business development 

How can I build my business organically then how can I help others to grow their business organically? 
Like most creatives I’m not a good business person.  And I don’t have to. There are tools that can help me to run my business successfully. I am into that very much. 

I love to play with technology and see which tools can I can build on my own or find tools that I can use to help me running my business 
I’m also looking for tools for my mind because there’s the spiritual aspect of running a business too: The business philosophy. It is the foundation and the backbone of my business. Without that I am lost and technology won’t save me. It is my spiritual skills that tell me what I want the technology to do. 

So I’m looking for the tools for my mind that will help me to practise self-awareness, find meaning in what I do, be mindful about my surroundings, be adaptable to change and most of it all be a good listener and able to communicate with empathy. 

I sum this up with the term business zen 

What matters the most to me is to live a life on my own terms: Which means that I work with ease joy and fulfilment

standing on the shoulder of giants

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You may have notice that I’m a huge fan of Socrates and the ancient Greek philosophy. And I think it is amazing that these findings made 2000 years ago are still valid today. 

But there are also people today who I follow. I would like to give credit to those people who inspires me and who I draw my ideas from 

Let’s start with the obvious ones. If you are like me and you are wondering how you can create work that matters for people who care you’ve definitely stumbled upon Seth Godin. 

What I like about Seth is when he speaks about marketing, he speaks about changing the culture. 

That there is a better way of doing things than creating mediocre services or products and selling them to the masses. In fact, this will lead to a race to the bottom. But there is also a race to the top a strife for quality. 

When I become less relevant to a lot of people but more relevant or a chosen few. I will win. Because everything I give, I will return 10 times. Like in a Buddhist saying.  

On the other hand, there’s Gary Vaynerchuck. Unlike Seth Golden, he’s more about hustling and building an enterprise. I personally don’t buy into that working hard all the time message. But what I do believe in is that I have to put in the work anyway. 

What I think is amazing about Gary Vaynerchuck is that he’s very aggressive on the outside, but it talks about being kind, having self-awareness, being empathic, being patient and aiming for happiness. He watches also very closely what’s going on on the Internet – technology wise. It’s because of him I’m posting on LinkedIn. I also believe and voice just like him. 

But he doesn’t care about the technology. It is just a means to an end.  

He says about building a brand that there are no shortcuts that. It is a marathon. And that one should focus on a long-term goal and be patient because patience is the key. I totally agree with that. 

Chris Voss is a former FBI hostage negotiator. Is the author of the book never split the difference. His quite of the opposite of Gary Vaynerchuck. Surprisingly, he appears to be soft on the outside. But he’s very powerful and you can tell that his power comes from within. In his book he talks about tactical empathy, and being empathetic is the key for a successful negotiation. That speaks a lot to me. It shows me that I don’t have to be an alpha-male to be successful in business. 

And then there is Chris Do. He is the owner of a design company and he runs a YouTube channel and the podcast called in the futur. In these he talks about the business aspect of a creative business. What I like about it is that he talks from his experience and that he addresses real issues of an creative business. Like how do you price your creative work? 

But what I really like about him is there is something Zen about him. In one show he talks about that there are only two intentions in life. One is to be right. And the second one is to get the job done. He would choose as often as he could to be the one who gets the job done. At the cost of being comfortable of being popular and of being right. 

The Sunday dispatches is a newsletter by partner Paul Jarvis, and he’s also the writer of the book: The company of one. Paul Jarvis questions the common belief that a business has to grow at all costs. Instead, he said you could stay small in the business intentionally and do the work that you like to do. And do the world that your best at. I like this attitude of being small and doing what is essential. His  minimalistic approach to do business is what really resonates with me. 

I discovered Jeff Goins through the podcast the portfolio life. Jeff Goins has a very clear message. Now is the best time to be a creative. And you don’t have to be a starving artist. I find this very inspiring. The importance of making art and being an artist in this day and age as well as the artist way to run a business. Also that I can make a living by making art is what inspires me every day. 

leading with an infinite mindset

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People have the tendency to follow those who seems to have all the answers, especially in uncertain times like these. 
It would be easy to fall into this trap. But how can I be a leader or an authority when I say: I don’t have a clue. 
It is tough, because my audience expect me to have answers. 
Socrates was known for the saying; I know that I know nothing. And he pushed it even further. He talked all to all these experts and made them admit that they don’t have a clue about their field of expertise. He asked Laches, the general of the Athenian Army, about bravery, for example. 
For Socrates, this step was essential. The only way to gain knowledge was to admit that everything I know is wrong. 

We live in a world that got more and more complex. Although we have access to information like never before, that doesn’t help us to understand the world better or to make wiser decisions. The opposite is true. 
With every new information, everything we know could become obsolete. So, having answers falls short. To be a leader, I need a different trait – a new mindset.A mindset that Simon Sinek calls the infinite mind. It’s a mindset that trusts in the process. That finding the answers constantly again and again is much more valuable than having any answer. And that’s why I need to be comfortable to say: I don’t have a clue. 

That it’s not a sign of weakness. It’s only a sign that you’re willing to look for the answers over and over again and to question what you know at every point in time. That I trust in the process and developed a skill that allows me to deal with problems in a complex world.