Dear readers and marketers.

Thank you for taking your time and being thoughtful about what you share.

Before the internet there were gatekeepers who controlled who gets published, when and how. They get their power out of scarcity. The internet eliminated the scarcity. But today we are facing a different problem. It seems like there is a new kind, a different kind of gatekeeper – the algorithm. Social media supports the screamiest and most controversial voices, because the algorithm doesn’t care about us or about the content.

As a marketer who wants to build my business based on trust and integrity – how can I be heard and get the attention of the people and organisations that I would like to serve?

This is my reaction to Seth Godins latest podcast.

Tell me what you think

model @miyuxx44 ?

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